Fashion Reimagined

Trailblazing fashion designer Amy Powney is on a mission to create a sustainable collection from field to finished garment and transform the way we engage with fashion.


British Independent Film Awards (2022) – Nominated: Best Debut Director – Feature Documentary

Cinema for Peace Awards (2023) – Nominated: International Green Film Award

Hamptons Doc Fest (2022) – Winner: Festival Prize: Environmental Award

Rockport Film Festival, US (2022) – Winner: Jury Award: Best Documentary Feature

Woods Hole Film Festival (2022) – Winner: Jury Prize: Best Documentary Feature

African Premiere
SA Premiere
Screenings – CT
Lab1Fri 23 June 8.45pm
Screenings – JHB
ZoneNouv 12Sat 1 July 5.00pm


Becky Hutner





Running Time:

100 min



The fashion industry has an enormous toll on the planet in terms of the resources it uses and its impact on the climate, contributing an estimated 10% of global emissions. Fashion Reimagined chronicles the attempt by designer Amy Powney of the cult fashion label Mother of Pearl to make her ranges completely sustainable, a task that was far more difficult than she initially imagined. The film follows her as she goes about the formidable task of redesigning her business and sourcing traceable materials that don’t contribute to the destruction of the planet or exploit people or animals. As a result, Powney’s collections are now completely sustainable and her work has had a major impact on the industry. But, as the film stresses, there is still a lot of work to be done. Fashion Reimagined is essential viewing for anyone who wears clothes.


Director: Becky Hutner

Panellist: Jackie May

Panel Moderator: Miki Redelinghuys

Panellist: Sibabalwe Ndlwana

Previous Festivals

Edinburgh International Festival

Sheffield Doc/Fest

Sydney Film Festival

Tribeca Film Festival